Do you know How Business Blogs Can Benefit From Video Content. According to Insivia statistics, about one-third of all online activity consists of watching videos. People use their digital devices to watch videos. Apparently, the total daily video watching time averages over one hour. There are other stats that suggest video can help businesses increase their conversion rates by as much as 80%, provided that they have a solid marketing plan. Moreover, properly SEO optimized video content shows up among the Google search results with prominent features such as five-star ratings and appealing thumbnail images. Such videos usually score higher click-through rates than regular search results.

How Business Blogs Can Benefit From Video Content

Collection of videos

YouTube is more than a simple collection of videos; it is also a search engine. In fact, it is the second largest one after Google. If you don’t publish video content for your business, potential clients searching on YouTube will come across some of your competitors. When you ignore the need for creating high-quality video content for your business, you’re actually leaving money on the table. In order to take advantage of this opportunity to gain some qualified leads, you should invest time and effort into crafting a compelling YouTube page for your business, a channel that reflects your brand, your values, and your mission. Once you fill this channel with quality videos, you can easily embed them into the pages of your website or into your blog. When branding and creativity go hand in hand, good things usually happen, as potential customers start recognizing you as one of the authorities in your industry or niche.

Demo videos

One of the most effective ways to take advantage of video content is to create demo videos that show your product in use. Also, how-to videos are among the most effective pieces of content most users love to see. If your business doesn’t offer products or services you can showcase in videos, you should consider doing interview videos featuring some of your staff members or customers sharing their experience with your company. Animated graphic shorts are also highly effective and a great way to depict services that aren’t visual. If you sell software, you can use voice-overs and on-screen video captures to emphasize specific benefits that may attract more users.

 Last Words

If you take a closer look at some of the biggest businesses out there, you’ll see that they make use of video to communicate with their potential customers. Kickstarter and Apple are only two examples that prove the effectiveness of video content for businesses.